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Refers to the continuing and spreading impact or influence of an initial event or action, similar to the way ripples expand outward when an object is dropped into water. In a broader sense, it describes the series of consequential effects that result from a single event, decision, or occurrence.
My clients have seen big changes the last couple of weeks, but all for the good thankfully. The “Fred” update was a biggie and it looks like some websites that have massive ads with little quality content got hit hard. I saw one post where their traffic plummeted 95% and they are virtually invisible in search now……it is times like these I am thrilled I only do white-hat work….sometimes I scratch my head and am tempted when I see competitors outrank me with crappy sites with no backlinks…but I have hope their day will come! 🙂
Yet another update?? Could be a refined version of the Feb 7 update that shook us up. Traffic went up and down and settled to near normal after about 10 days. But last seven days have not shown any change – if anything, traffic and page views have increased a little!