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Overshoot
I experienced this Memo a few years ago. We opened a concept restaurant, and most experienced people told me that we would attract a lot of customers in the beginning due to the Novelty Effect, but that we shouldn't get used to that volume of people because it would eventually settle down. That's exRead more
I experienced this Memo a few years ago. We opened a concept restaurant, and most experienced people told me that we would attract a lot of customers in the beginning due to the Novelty Effect, but that we shouldn’t get used to that volume of people because it would eventually settle down. That’s exactly what happened. Huge, huge traffic in the beginning, then it plummeted before stabilizing with the actual customers, who are still with us 3 years later.
See lessRipple Effect
My clients have seen big changes the last couple of weeks, but all for the good thankfully. The “Fred” update was a biggie and it looks like some websites that have massive ads with little quality content got hit hard. I saw one post where their traffic plummeted 95% and they are virtually invisibleRead more
My clients have seen big changes the last couple of weeks, but all for the good thankfully. The “Fred” update was a biggie and it looks like some websites that have massive ads with little quality content got hit hard. I saw one post where their traffic plummeted 95% and they are virtually invisible in search now……it is times like these I am thrilled I only do white-hat work….sometimes I scratch my head and am tempted when I see competitors outrank me with crappy sites with no backlinks…but I have hope their day will come! 🙂
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